Low Budget FM

126: Salvaged: The Billboard Plan

Marc proposes a 'horrific plan' to purchase billboards or transit posters in mid-to-large media markets to promote the show. The conversation devolves into a debate between practical ROI-based online marketing and Marc's desire for 'spite-based' marketing targeting his ex-girlfriends.

Originally aired August 26, 2009|The Early Podcast: Marc & Tod|Download MP3
Chapters (8)
  1. 00:00Koreatown ExportsMarc and John joke about the traffic and 'domestic exports' of Koreatown.
  2. 01:01The Billboard PlanMarc discusses target cities for billboards and jokes about not taking donations at Del Taco.
  3. 02:49Financial PhilosophyThe hosts discuss their lack of revenue compared to other podcasts.
  4. 03:50Creative DirectionMarc suggests hiring John Hamm and proposes a 'godlike' photo for the ads.
  5. 05:17ROI vs. ComedyMike Cioffi argues for online marketing over expensive, random billboards.
  6. 06:35Spite-Based MarketingMarc introduces the concept of 'spite' as a return on investment and the 'Fuck Them Agency'.
  7. 08:06Online PollsThe group discusses the 'future technology' of online polling.
  8. 09:08Bobby LondonThe episode ends with jokes about Tod and cheap companionship in Bobby London.
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